Facebook is the real example of “Started from the bottom, and now we’re here.” It started from Mark Zuckerberg’s Harvard dorm room, and today it has become one of the leading social media platforms in the world.
Today, Facebook has 2.41 billion monthly active users (MAUs) and a 12% increase year over year. Facebook’s content is diverse, highly engaging, and it has managed to keep the users hooked even after 17 years of its existence. Even with the rise of its competitors like Instagram and Twitter.
With Facebook being loved worldwide, brands have started leveraging its content to their websites using Facebook Widgets. Keep reading to know more.
What Is A Facebook Widget?
Facebook Widget is the perfect tool to collect and curate content from Facebook in a single feed and then generate an embed code to embed the content on your website. The best part? Facebook widget auto-syncs the content, so each time there is a new update, it appears automatically on your website.
It is the ultimate website strategy to engage the website visitors, increase their dwell time and ultimately improve the social media presence. Want to know more benefits
Facebook Widget makes the process cost-effective, so you don’t have to make any huge investments or set a separate budget. You can easily collect the Facebook content, embed it on your website, and enjoy all the benefits it would bring.
Benefits Of Embedding Facebook Widget On Website
1. Improve Website Engagement & Dwell Time
Facebook Widget makes your website unique and helps you stand out. Not to forget Facebook’s highly engaging content that captivates your website visitors and encourages them to stay longer on your website. When your website visitors visit your website for the first time, the Facebook widget grabs their attention, and they stay longer to engage with the content.
As the visitors stay longer on your website, it increases your website’s dwell time, so they take longer to go back to the SERP, sending positive signals to search engines. Not just that, it also decreases your website bounce rate as the users don’t leave the website immediately. They stay for a long time to explore all the content you have to offer.
2. Build Brand Trust With UGC
When you collect user-generated content created by your valuable customers, sharing their experience with your product or a brand on Facebook, and embed it on your website, it adds transparency to your website. User-generated content is authentic, which helps to build trust among your potential customers.
While it is a consumer behavior to seek real-life experience of peer consumers before making any purchase decisions online, the Facebook Widget equipped with user-generated content acts as the perfect addition to your website. It is a perfect strategy for ecommerce brands as it eliminates the review hunting process of customers as they can see the real-life use cases on the Facebook Widget, and make direct purchases. This strategy can help brands boost their conversion rates like never before!
3. Increase Social Media Presence
Today for a brand to grow in the online space, creating a social media presence is more than important. That’s the kind of influence social media holds. When you embed the Facebook widget on your website, you introduce your Facebook presence to your website visitors and allow them to interact with your Facebook content.
If your website visitors like your Facebook content, they are more than likely to visit your Facebook content and like your Facebook business page so that they can interact more and receive more updates. Not just that, they will surely share your content with their friends and family members, which will expose your brand to a whole new set of audiences.
4. Enhance Website With Unique Content
Believe it or not, social media has managed to spoil its users. They keep looking for something unique and refreshing to interact with. Facebook has some highly engaging content to offer, and when you embed its vibrant content on your website using the Facebook widget, it gives your website a refreshing look. The Facebook Widget helps to keep your website optimized.
Not just that, the Facebook widget updates in real-time, so each time there is a new content update on Facebook, it automatically appears on your website, giving your website visitors something new to engage with each time they visit.
Let’s Call It A Wrap!
As we reach the end of this blog, we hope that you have a thorough understanding of the Facebook Widget. And how leveraging it on your website can bring endless benefits to your brand.
We just mentioned a few benefits of Facebook Widget, but this dynamic tool has much more to give that you will get to know once you embed it on your website.
So, what are you waiting for? It’s time to choose a Facebook Widget tool and get set go!